USA Today Names Melaleuca One of America’s Most Trusted Brands

Melaleuca: The Wellness Company has been recognized by USA Today as of America’s Most Trusted Brands. This prestigious list recognizes companies that have earned the confidence and loyalty of their US shoppers. Out of the millions of brands operating in the US, Melaleuca is honored to be recognized as one of the most trusted in the entire nation.

The list of America’s Most Trusted Brands for 2025 was created through one of the largest and most comprehensive consumer trust studies ever conducted in America. This study marks a time when overall trust in institutions is at a historic low, which means that trust is one of the most valuable assets a company or organization can earn, it being key to loyalty, reputation, and the organization’s long-term success.

Melaleuca Executive Chairman Frank VanderSloot said, “Forty years of keeping promises, quality products, and ethical behavior by our management team, our employees, and our Marketing Executives have earned this recognition, which is really an endorsement by the American consumer.”

Methodology for USA Today’s America’s Most Trusted Brands Award

The USA Today list of America’s Most Trusted Brands 2025 recognizes the top brands across 40 industries that have established deep trust with their customers. Plant-A Insights Group, the research firm behind the rankings, surveyed more than 24,000 US consumers and analyzed nearly 360,000 brand reviews.

Plant-A Insights based their analysis of customer trust on five key factors:

• Emotional connection
• Trust and transparency
• Likelihood to purchase
• Alignment with personal values
• Reliability

Why Customers Trust Melaleuca: The Wellness Company

For 40 years, Melaleuca has built a legacy of trust by putting product quality and customers’ values first. The Wellness Company has maintained an outstanding reputation for creating safe and effective products and maintaining sustainable and eco-friendly practices.

Since the beginning, Melaleuca has also been a strong supporter of America’s veterans, service members, and first responders. The Melaleuca Freedom Celebration, the largest fireworks show west of the Mississippi River on Independence Day, pays tribute to all who have sacrificed to preserve the freedoms we enjoy in the United States of America.

As a privately held, debt-free company, Melaleuca has the freedom to make decisions that reflect its values, like putting people before profits. Melaleuca customers know that each time they shop with The Wellness Company, they’re supporting a company that shares their values.